Municipality of Essen opts for innovation with a fun website.
In the heart of the Belgian province of Antwerp shines a community steeped in history, culture, and a warm, close-knit sense of community: the Municipality of Essen. Situated in the green landscape of the Kempen, Essen embraces its inhabitants with a harmonious mix of rural charm and modern amenities.
This flourishing municipality, characterized by its picturesque streets, lush forests, and vibrant community life, embodies a timeless beauty and a spirit of progress. The Municipality of Essen embraces its past, looks forward to its future, and welcomes everyone who crosses its path with open arms. Moreover, they also aim to be a welcoming digital signpost. We were happy to assist with that.
The request from the Municipality of Essen
What did the client, the Municipality of Essen, want? Their request was clear and targeted: to develop a new website that not only met the modern requirements of user-friendliness and aesthetics but also seamlessly aligned with their refreshed brand identity.
The goal was to create an online platform that was not only a source of information for visitors but also easy to manage for the editors. With the ambition to create a digital environment that connects and informs the community, the Municipality of Essen sought a solution that offered the best of both worlds: an intuitive user experience and a contemporary look.
Our solution
Our solution began with an in-depth analysis of the current website of the Municipality of Essen, where Google Analytics played a crucial role. Through this thorough analysis, we were able to gain insights into user behavior, their preferences, and pain points, which helped us to implement targeted improvements.
Next, we worked closely with the Municipality of Essen to develop a new navigation structure and design that not only improved usability but also ensured consistency with the new brand identity.
In addition, we paid special attention to creating and integrating templates for the municipality's newsletter. These templates were customized not only to be visually appealing but also to effectively convey the message of the Municipality of Essen to the subscribers.
The result
To ensure that the Municipality of Essen could get the most out of their new website, we also offered four customized training sessions. These sessions included, among other things, training on the use of the Content Management System (CMS), effective writing for the web, the management of web forms, and general management of the website. These trainings were given to the staff of the Municipality of Essen, enabling them to manage and maintain the new website with confidence and skill.
To streamline the entire process and facilitate smooth communication, we assigned an experienced project manager to the Municipality of Essen. This project manager served as a central point of contact for all questions, suggestions, and feedback, enabling the project to be completed efficiently and effectively within the set timelines and budgets.