Your organisation's website is an important showcase. We list 6 reasons it is essential to keep improving your website and what you should think about to improve.
Security
A secure website is indispensable. Security updates keep hackers and unwanted visitors away from your website. As a public organisation, you are responsible for protecting the data of your visitors. Therefore, choose a Content Management System (CMS) that performs updates. We already update Paddle CMS every month so that your website is always safe. This way, you can rest assured that the backdoors for hackers remain closed.
Visitor experience
It is important to put and keep your visitor central. That way, the visitor always finds an answer to his question. It is also necessary to closely look at the navigation structure and (re)design the most frequently visited pages. It is also essential to keep improving the website to help the visitor.
Ease of use
The user-friendliness of a website is essential for the visitor and the employee who adapts content. In a CMS, you can design pages in various ways and adjust them to your wishes. It makes the website user-friendly for visitors and employees who work with it.
The website of your organisation is a channel that requires adjustments and optimisation. The user-friendliness of the CMS platform must therefore be the central focus of choice. We stay in contact with users and can thus make improvements so that every editorial team or colleague can get to work smoothly daily.
Evolve along with the policy plan
Evolving your organisation's policy plan often also means change management that departs from today's digital needs. Therefore, a regularly updated website is vital to put your organisation in the spotlight. An optimised website can be the step to give your policy plan a push in the right direction because every service within your organisation will benefit from it.
SEO optimisation
94% of all searches on the Internet come from Google. It is, therefore, reasonable to think about Search Engine Optimisation (SEO). This way, Google knows what is on every page, and your organisation gets a good ranking. The findability of your organisation is, therefore. Improving the content regularly positively influences your SEO results and on the visitor.
To keep growing
A website in Paddle CMS combines all these benefits. Moreover, your team can get started without any technical knowledge. We provide intense preparation and are known for our excellent personal guidance and support. Your website can continue to grow in our CMS without significant investments because of the growing modules.